My advice to anyone who wants to starts a fashion business in Ghana
I received a message from a fashion student who was about to graduate. She asked me about the hurdles I have gone through since I started my fashion business, Zedi and I decided to write about it for every curious fashion enthusiast or entrepreneur out there. Starting a fashion business in Ghana is quite exciting, […]
Against many odds in Africa
The other day I spoke with a friend who was complaining bitterly about a pair of shoes he bought. He said he had been following that shoe brand for some time and finally decided to make a purchase. The brand makes corporate shoes for men right here in Ghana. When his package arrived after ordering […]
Sharing my business story is making an impact
One Tuesday afternoon I ran into a friend at a restaurant. We were both ordering lunch to-go so we sat down in the waiting area and did a little catching up. I hadn’t seen him in years, about 8 years as a matter of fact. He went on and on about how good I looked […]
The story of my dying business in Ghana
Running a business in Ghana has always been challenging but in recent years thanks to ridiculous levels of inflation in my country things have gotten much much harder. My fashion business, Zedi, that makes affordable high-quality afrocentric clothing has taken a severe hit. As the Ghana Cedi weakens against the tide of inflation every aspect […]
The struggles of taking my clothing line global
When I founded my clothing line, Zedi I was thrilled to bring my vision of making African fashion easily accessible, to life. The ready-to-wear idea was well received in Ghana, where I’m from. However, as I began to expand my brand globally, I soon realized that it would not be an easy feat. Building a global business […]
