My advice to anyone who wants to starts a fashion business in Ghana
I received a message from a fashion student who was about to graduate. She asked me about the hurdles I have gone through since I started my fashion business, Zedi and I decided to write about it for every curious fashion enthusiast or entrepreneur out there. Starting a fashion business in Ghana is quite exciting, […]
Against many odds in Africa
The other day I spoke with a friend who was complaining bitterly about a pair of shoes he bought. He said he had been following that shoe brand for some time and finally decided to make a purchase. The brand makes corporate shoes for men right here in Ghana. When his package arrived after ordering […]
I will never forget this event from my childhood
There’s a memory I have from when I was a little girl. I was about 4 or 5 years old but it is very clear in my head even today. A family friend dropped me off at kindergarten but when I walked into the compound I noticed that there was barely anyone around. One of […]
A good person on a bad day
Many years ago when my business was quite young I attended a fair to make some sales! The day began with high hopes as I set up my stand, carefully arranging my colourful clothes and accessories with a big smile. My anticipation soared as the fair officially opened its doors, and visitors started pouring in. […]
The story of my dying business in Ghana
Running a business in Ghana has always been challenging but in recent years thanks to ridiculous levels of inflation in my country things have gotten much much harder. My fashion business, Zedi, that makes affordable high-quality afrocentric clothing has taken a severe hit. As the Ghana Cedi weakens against the tide of inflation every aspect […]
The Rise and Fall of Jumia on the Stock Market
The story of Jumia, often referred to as “The Amazon of Africa,” is a captivating tale of ambition, hope, and the tumultuous world of e-commerce. When I first signed up to sell on Jumia I thought they were a Nigerian owned online marketplace. I found out many years later that Jumia was founded in 2012 […]
The journey is the reward
Hustle culture is everywhere these days. The media seems to constantly put out the image that success is all about the constant and continuous battle to make lots of money. As an entrepreneur, I too have experienced the allure of rapid growth and the pressure to push boundaries. Don’t get me wrong, I’m not saying […]
The struggles of taking my clothing line global
When I founded my clothing line, Zedi I was thrilled to bring my vision of making African fashion easily accessible, to life. The ready-to-wear idea was well received in Ghana, where I’m from. However, as I began to expand my brand globally, I soon realized that it would not be an easy feat. Building a global business […]
4 easy ways to reduce your delivery cost
For a lot of small businesses in retail, doing deliveries has become fundamental. In the hustle and bustle of many African cities, a lot of customers prefer to have their products delivered to them. The new wave of e-commerce on the continent has made this option less of a luxury and more of a regular […]
I just discovered The Golden Circle
One day I prepared a very delicious lunch for myself and sat down to eat. I usually like to watch something interesting while I eat so I went on youtube and found a video by Simon Sinek titled, The Golden Circle. It sounded like a Marvel movie so I thought to myself, why not and […]
A sweet business idea from a fruit stand
Yesterday I went to buy some fruit not far from my house and something interesting happened. I didn’t in any way expect to get a business idea from a banana and pineapple transaction but it happened. I wanted a bit of a variety of fruits but after I asked about the prices I realized that […]
The illusion of full control
When I decided to start my business I had a problem I wanted to solve. I wanted to create a fast and simpler shopping experience for African fashion. The business would be one that solved all the issues around getting Afrocentric clothing and accessories. With my small business, I would control a lot of things. […]
The woes of a ‘soft’ leader in entrepreneurship
Being a leader comes with lots of responsibilities. Honestly, if you are a small business owner like me, the success of your business largely depends on how well you lead your team. It’s true that every employee’s actions are their own but good leaders have to know how to manage employees to get the best […]
Entrepreneur down days
“Good morning,” I said to my assistant when he came to work. I was just about to have my breakfast so I told him I’d be right back. Something about the day felt nice. Maybe it was the leftover club sandwich I was about to eat or the fact that it was a bright and […]
Young Entrepreneurs tax holiday in Ghana! (Updated!)
Some years ago I made a thread on Twitter about Government’s tax relief for young entrepreneurs. It got a whole lot of people interested. Some even said it was too good to be true but ladies and gentlemen I’m here to let you know that it’s very true and is easier than you think to […]
