Against many odds in Africa
The other day I spoke with a friend who was complaining bitterly about a pair of shoes he bought. He said he had been following that shoe brand for some time and finally decided to make a purchase. The brand makes corporate shoes for men right here in Ghana. When his package arrived after ordering […]
A good person on a bad day
Many years ago when my business was quite young I attended a fair to make some sales! The day began with high hopes as I set up my stand, carefully arranging my colourful clothes and accessories with a big smile. My anticipation soared as the fair officially opened its doors, and visitors started pouring in. […]
The Streetwear movement in Ghana
The 1990s and 2000s in Ghana was an exciting time for fashion. It was a time when the fusion of traditional and modern styles created a streetwear culture that was vibrant, expressive, and truly Ghanaian. Today, as I think about those amazing years, I can’t help but dive back into the memories of iconic brands […]
The struggles of taking my clothing line global
When I founded my clothing line, Zedi I was thrilled to bring my vision of making African fashion easily accessible, to life. The ready-to-wear idea was well received in Ghana, where I’m from. However, as I began to expand my brand globally, I soon realized that it would not be an easy feat. Building a global business […]
4 easy ways to reduce your delivery cost
For a lot of small businesses in retail, doing deliveries has become fundamental. In the hustle and bustle of many African cities, a lot of customers prefer to have their products delivered to them. The new wave of e-commerce on the continent has made this option less of a luxury and more of a regular […]
The History Of Kente Cloth In Ghana
Kente cloth is a traditional hand-woven fabric from Ghana that is renowned for its intricate designs and vibrant colors. It is widely regarded as one of Africa’s most iconic fabrics and has become a symbol of African heritage and pride. The history of kente cloth in Ghana is long and fascinating, and it is a […]
Drink the juice
Oranges are not my favourite fruit. I like them but they are often too hit and miss for me to take them seriously. Maybe oranges in other countries are better but Ghanaian oranges are definitely temperamental when it comes to sweetness. You just never know which orange will be sweet. Did I also mention that […]
Scoliosis pain questions answered
Every now and then when I tell someone I have scoliosis they will respond with, “what’s that?” and follow it up with a lot of questions. I didn’t know much about the condition before my diagnosis. All I knew was that people with it had curved spines so it’s a medical condition where the patient’s […]
